About Us

Lieblingstasche.de is one of the leading bags online shops in Germany. Since 2010, bag lovers have found their favorites on the internet at www.lieblingstasche.de. Today, the range includes not only bags but also backpacks, luggage, school satchels, wallets, and accessories.

We see ourselves as partners of the manufacturers and support emerging companies in building their brands, as well as established brands in brand maintenance.

Since 2010, we have been a Trusted Shops certified company and are among the quality leaders among online shops in the bags sector.

The love for detail, personal customer service, and our many years of experience in the leather goods and luggage industry complete a unique shopping experience at Lieblingstasche.

Our History

In 1922, Johann Hauber founded a leather goods store in the city center of Konstanz on Lake Constance.
In 1997, his grandnephew Alexander Heitz took over the business and expanded it in the following years.

Today, the company ALEXANDER HEITZ is the market leader in its product area throughout the Lake Constance region. The company includes six stores in Konstanz and Singen, as well as our online shop Lieblingstasche.de, and employs about 60 staff members in total.

The family business is led by Alexander Heitz, and the online shop is managed by his daughter Jana Heitz. The whole family and the team around Lieblingstasche put their whole heart into the company.

Our Mission

Our top priority is, of course, the satisfaction of our customers. Both in our stores and in our online shop, we therefore place the greatest value on quality, but also on quantity.
One does not exclude the other; you just need the necessary know-how and be willing to invest a lot of diligence, time, and of course commitment.

Our Vision

Of course, we are proud of our strong market position. But we do not rest on it. As a company, we always want to develop further, which is why we keep an eye on the trends in our industry.

Topics such as sustainability and environmental protection have been recognized and adopted by both ALEXANDER HEITZ and Lieblingstasche alike.

We also want to continue to satisfy and make as many customers as possible happy.

Lieblingstasche at a glance:

  • 11/2009: Idea, conception & company founding
  • 03/2010: Launch, start & shipping from private apartment
  • 10/2010: First place at the OXID Best Solution Award + winner of the Südwestfalen Award (Best Online Shop B2C)
  • 04/2011: Move to own business premises
  • 03/2012: Top 5 of the INTERNET WORLD Business Shop Award 2012, category Best Online Pure Player
  • 08/2012: Another move of office & warehouse to significantly larger business premises from Cologne to Hürth
  • 06/2013: Introduction of the merchandise management system pixi* for even faster & better customer service
  • 10/2013: Relaunch of the website with new design & update of the shop software
  • 05/2014: Award TOP SHOP 2014, Computer Bild
  • 09/2014: Award as Google Certified Merchant - as one of the first fashion shops ever!
  • 12/2014: We finally also ship to Austria, Switzerland - and the rest of the world!
  • 07/2015: Award TOP SHOP 2015, Computer Bild
  • 01/2016: Shooting of all favorites also on models - for an even better shopping experience
  • 04/2016: Award TOP SHOP 2016, Computer Bild
  • 02/2017: Move from Hürth back to Cologne
  • 11/2017: Relaunch of the website with new design & update of the shop software
  • 05/2018: Award "GERMANY'S BEST ONLINE RETAILERS" 2018 by Handelsblatt
  • 01/2019: 15,000 reviews at Trusted Shops, rating VERY GOOD, with 4.92 quality leader in the bags sector
  • 02/2019: 25,000 fans on Facebook - we like!
  • 02/2019: Change of company name to "Lieblingstasche GmbH" - formerly sole proprietorship Lieblingstasche, Simone Wiechert
  • 03/2019: Award "GERMANY'S BEST ONLINE RETAILERS" 2019 by Handelsblatt